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Nakheel | Island B, Dubai Islands
Where the Night Comes to Stay: A Lifestyle Address on the Water
SLS Branded Residences by Nakheel is an upcoming branded residential address on Island B, Dubai Islands, listed in Nakheel’s 2026 launch programme for the second quarter of 2026. It brings the SLS lifestyle brand to Nakheel’s island masterplan off the Deira coastline, pairing a globally recognised hotel name with waterfront island living.
What is known so far is deliberately narrow. Nakheel is confirmed as the developer and Island B as the location, and a registration page for the project describes a premium branded residential experience with hospitality inspired details. Beyond that, the project remains in its pre-launch phase: unit types, sizes, prices, payment plan and handover have not yet been announced, and this listing states each of those points plainly rather than filling them with estimates borrowed from other projects.
For buyers tracking Dubai Islands, the significance is the pairing itself: Nakheel’s island masterplan, planned for more than 4,000 branded residences across its five islands, gaining an SLS branded address alongside its established Bay Collective and Bay Grove communities on the same island.
Project Highlights
A Branded Name Joins Island B
Developer
Nakheel
Brand
SLS
Location
Island B, Dubai Islands
Programme Slot
Q2 2026
Handover
Not Yet Announced
Starting Price
Not Yet Announced
Residences
Premium Homes, Details Still to Come
The residential collection at SLS Branded Residences is described by its registration page as a selection of premium residences, designed with spacious layouts, elegant interiors and expansive views, and crafted to combine privacy, style and hospitality inspired details. That is the full extent of what has been published about the homes themselves: no bedroom mix, no unit count, no size ranges and no floor count have been released for this project.
This restraint matters, because the SLS name appears on other Dubai projects with fully published details, and none of those details belong here. The Palm Jumeirah SLS Residences, developed by Roya Lifestyle, and the SLS Dubai Hotel and Residences in Business Bay are separate projects with their own prices, plans and handovers, and this listing uses none of their figures. Readers comparing branded residences should treat any price or layout quoted for those projects as irrelevant to Island B.
What can reasonably be expected, once Nakheel publishes, is a branded apartment collection in line with the island’s other branded launches: waterfront facing layouts, hotel style services and a strong emphasis on design and lifestyle. Until that publication arrives, the honest position is that the collection is unannounced, and buyers should wait for the developer’s own brochure and floor plans rather than relying on agency estimates.
Branded Apartments
A premium branded collection is planned. Bedroom mix, sizes and layouts have not yet been announced.
Hospitality Inspired Living
The project is presented as a lifestyle branded address with hotel style details. The operating brand services for this project are still to be confirmed.
Island B Waterfront
The project sits on Island B, the same island as Nakheel’s Bay Collective and Bay Grove communities, within the wider Dubai Islands masterplan.
Amenities and Lifestyle
Wellness, Lounges and Concierge, Island Style
The amenities previewed for SLS Branded Residences so far are intentionally broad, reflecting the project’s pre-launch stage: swimming pools, fitness and wellness facilities, landscaped outdoor spaces, residents’ lounges and concierge style services. The registration page frames every element as designed to reflect the SLS lifestyle ethos, with wellness spaces and social areas at the centre of daily life. A fuller amenity list, including any beach club, dining, spa or entertainment spaces, has not yet been published and should be expected with the official launch material.
Location and Connectivity
Island B: The Branded Heart of the Islands
SLS Branded Residences sits on Island B, Dubai Islands, the five island masterplan by Nakheel off Dubai’s Deira coastline. The wider destination is planned to span approximately 18.6 square kilometres, with around 62,000 homes for more than 230,000 residents, more than 11,000 hotel rooms, eight marinas, two golf courses and over 20 kilometres of beaches, connected to the mainland by three bridges linked to the Al Shindagha Corridor.
Island B itself is already one of the most active parts of the masterplan. Alongside this project it hosts Nakheel’s Bay Collective and Bay Grove communities and the Bay Villas community of 636 villas and townhouses, with marine and beach works on the island’s western shoreline, including 3 kilometres of upgraded shoreline and 320 metres of new beach frontage, scheduled for completion in the fourth quarter of 2027. Distances are approximate: Dubai International Airport lies about 10 kilometres away and Downtown Dubai about 15 kilometres, with views across the Downtown skyline and Port Rashid from the islands.
Dubai International Airport
About 10 km
Downtown Dubai
About 15 km
Island B Beach Works
Due Q4 2027
Floor Plan
Floor Plans Await the Official Launch
No floor plans, layout types or unit sizes have been published for SLS Branded Residences. The project’s registration page states plainly that full details, including the brochure and floor plans, will be shared upon official launch, and that registration is open for launch updates. This section will therefore stay brief by design: there is no published layout to describe, and inventing one would mislead buyers.
Exact unit areas, floor positions, layouts and finish specifications should be confirmed against the developer’s detailed floor plans and sales documentation once Nakheel releases them. Until then, any floor plan attributed to this project on an agency page should be treated with caution, particularly where it matches the Palm Jumeirah SLS project rather than Island B.
Master Plan
Five Islands, One Branded Future
Dubai Islands is Nakheel’s five island coastal masterplan off the Deira coast, formerly known as Deira Islands, and SLS Branded Residences is one of its branded residential components on Island B. The masterplan is designed around beaches, leisure, residential communities and hospitality destinations in a single integrated waterfront address, with coastal parks, marinas, water transport networks and dedicated cycling and pedestrian routes planned across the islands.
Within that plan, Island B carries much of the branded and beachfront weight: Bay Collective in its phased releases, Bay Grove Residences, Bay Villas and now the SLS branded address, alongside Rixos Dubai Islands, the first luxury hotel and residential offering on the islands. The SLS project’s own building arrangement, tower count and position within Island B have not yet been published, so this listing does not assign it a plot or a tower form.
As the masterplan builds out, the island’s infrastructure is advancing in step: primary infrastructure and utilities contracts, beach and shoreline works and the Bay Villas construction programme are all progressing on Island B, which supports the long term case for an early branded address even before its own details are published.
Pricing and Payment Plan
Price and Payment Plan: Still to Be Announced
No starting price and no payment plan have been published for SLS Branded Residences. The project’s registration page invites buyers to register to receive pricing, payment plans and availability as soon as they are released, which confirms that no commercial terms are public yet. This listing therefore carries no price figure and no plan split: any price quoted elsewhere for an SLS project in Dubai belongs to a different project and must not be read as guidance for Island B.
Starting Price
Not Announced
Payment Plan
Not Announced
Handover
Not Announced
Buyers should confirm the final price, booking amount and installment schedule in the official sales documentation once Nakheel launches the project, as prices change with availability and release.
Investment Perspective
Why Watch This Branded Address?
The investment case for SLS Branded Residences rests, for now, on three things that are confirmed: the SLS brand’s global recognition in lifestyle hospitality, Nakheel’s island masterplan at a scale few Dubai destinations can match, and Island B’s momentum, with Bay Collective, Bay Grove, Bay Villas and Rixos all advancing on the same island. Branded residences in prime waterfront locations have consistently attracted strong demand from international buyers, and Dubai Islands is planned to hold more than 4,000 branded residences at full build out, which puts this project in a deepening branded market rather than an isolated one.
The counterweight is equally clear. With no price, no payment plan, no unit mix and no handover published, there is nothing yet to underwrite: no entry yield, no payment schedule to model and no delivery date to weigh. The project was listed in Nakheel’s 2026 launch programme for the second quarter of 2026, and no official launch announcement has followed publicly, so buyers should also confirm the current launch timing with Nakheel rather than assuming the programme slot still holds.
As with any off plan purchase, buyers should weigh the final specifications, service charges, payment schedule and delivery terms before committing. Future rental demand and capital appreciation are not assured.
Frequently Asked Questions
SLS Branded Residences FAQs
Where is SLS Branded Residences located?
SLS Branded Residences is located on Island B, Dubai Islands, Dubai, within Nakheel’s five island masterplan off the Deira coastline.
Who is the developer of SLS Branded Residences?
The project is developed by Nakheel, the master developer behind Palm Jumeirah, Palm Jebel Ali and Dubai Islands, and a member of Dubai Holding Real Estate.
What is the SLS brand?
SLS is a lifestyle hotel brand of Ennismore, part of the Accor group, known for design led hotels, dining and nightlife. The operating brand services for this Island B project have not yet been confirmed in detail and should be checked against Nakheel’s official launch material.
Has SLS Branded Residences launched yet?
The project was listed in Nakheel’s 2026 launch programme for the second quarter of 2026, and a registration page describes it as coming soon, with full details to be shared upon official launch. No official launch announcement has followed publicly, so the current launch timing should be confirmed with Nakheel.
What unit types are available at SLS Branded Residences?
No unit mix, sizes or floor plans have been published yet. The project is described only as a selection of premium branded residences, and details will follow at official launch.
What is the starting price of SLS Branded Residences?
No starting price has been published. Prices quoted for other SLS projects in Dubai, including the Palm Jumeirah residences, do not apply to this Island B project.
When is the SLS Branded Residences handover?
No handover date has been announced. The project’s own page states that details will be shared upon official launch.
Is SLS Branded Residences the same as Bay Collective?
No. Bay Collective is a separate Nakheel project on Island B, released in phases, while SLS Branded Residences is a distinct branded address on the same island. None of Bay Collective’s figures are used in this listing.
Is SLS Branded Residences a good investment opportunity in Dubai?
Its Nakheel island address, SLS branding and Island B momentum may appeal to buyers seeking Dubai Islands waterfront property. With no price, plan or handover published yet, suitability cannot be assessed until Nakheel releases official launch terms.
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