Vision Iconic Tower by Binghatti at Binghatti City, Dubai

Binghatti | Mercedes-Benz Places, Binghatti City

78 Storeys of Pure Ambition over Meydan

Vision Iconic Tower by Binghatti is the flagship and largest tower of Mercedes-Benz Places | Binghatti City, the Mercedes-Benz branded residential community taking shape in Nad Al Sheba, Meydan. The tower was formally unveiled at a grand launch event at Coca-Cola Arena on 6 October 2026.

Rising across 78 floors to a height of 341 metres, Vision Iconic Tower comprises 1,426 residences ranging from one-bedroom apartments to five-bedroom homes and royal suites, together with 27 retail outlets at ground level, on a plot of approximately 239,844 square feet.

With expansive views towards the Burj Khalifa, Meydan Racecourse and Dubai Creek Harbour, more than 30 amenities and launch pricing from AED 2.6 million, the tower is positioned as the defining address of the wider Binghatti City masterplan, with handover anticipated in Q3 2028.

Project Highlights

The Flagship Tower of Binghatti City

Residences

Mercedes-Benz Branded Apartments and Royal Suites

The residential collection at Vision Iconic Tower is shaped by the Mercedes-Benz design philosophy, combining sculpted architecture with branded interiors across a broad range of home sizes. One-bedroom apartments form the core of the collection, supported by two and three-bedroom family residences and a limited number of larger four and five-bedroom homes, including duplex layouts.

The tower’s silver facade steps down in a single terraced curve, its podium levels take their lines from classic Mercedes-Benz radiator grilles, and an illuminated beacon crowns the top. A circular podium holds a 2,966 square metre water plaza with a three-pointed star at its centre.

Amenities and Lifestyle

More Than 30 Amenities Beneath One Roof

Vision Iconic Tower offers more than 30 amenities, led by an expansive infinity pool deck. Pools, wellness facilities, landscaped spaces, retail and cafés extend across the tower and into the wider Binghatti City masterplan, supporting a complete branded lifestyle at home.

Location and Connectivity

Vision Iconic Tower at Nad Al Sheba, Dubai

Vision Iconic Tower is located within Mercedes-Benz Places | Binghatti City in Nad Al Sheba First, Meydan, close to The Meydan Hotel and Meydan Racecourse. The established residential setting combines a quieter suburban character with direct access to central Dubai.

Al Ain Road and Al Khail Road connect the community with Downtown Dubai, Business Bay and other central districts, while the tower itself offers views across the Burj Khalifa skyline, Meydan Racecourse and Dubai Creek Harbour.

Floor Plan

Vision Iconic Tower Floor Plans and Home Types

Residences at Vision Iconic Tower range from one-bedroom apartments of approximately 695 square feet to expansive four and five-bedroom homes and duplex layouts exceeding 3,200 square feet. Sample published layouts include a one-bedroom apartment of approximately 837 square feet, a two-bedroom residence of approximately 1,927 square feet and a three-bedroom home of approximately 2,493 square feet.

Larger residences incorporate features such as walk-in closets and spacious terraces. Exact unit areas, layouts and floor positions should be confirmed against the developer’s detailed floor plans and current sales documentation.

Master Plan

Mercedes-Benz Places | Binghatti City

Mercedes-Benz Places | Binghatti City is presented as the world’s first entirely Mercedes-Benz branded urban community, spanning approximately 10 million square feet in Meydan. The masterplan comprises 12 residential towers with more than 13,000 residences planned across the community, anchored by Vision Iconic Tower at 341 metres.

The towers are connected by the Grand Promenade, a landscaped arrival and leisure spine lined with cafés, retail and curated lifestyle experiences, giving residents a complete branded environment beyond their own tower.

Pricing and Payment Plan

Vision Iconic Tower Price and Payment Plan

Launch pricing at Vision Iconic Tower starts from AED 2.6 million for a one-bedroom residence, rising to AED 3.9 million for two bedrooms, AED 6.25 million for three bedrooms, AED 12.525 million for four bedrooms and AED 19 million for five-bedroom homes. The expression of interest amount is AED 20,000.

Vision Iconic Tower follows a 70/30 payment plan: 70% of the purchase price is payable during construction and the remaining 30% on handover. Launch pricing is indicative and subject to availability and developer confirmation at booking; buyers should confirm the final schedule in the sales documentation.

Investment Perspective

Why Consider Vision Iconic Tower at Binghatti City?

Vision Iconic Tower combines a globally recognised automotive brand, the scale of a 10 million square foot master community and a central Nad Al Sheba position within a single off-plan proposition. The strength of launch demand was underlined at the Coca-Cola Arena event, where global football star Karim Benzema was announced as a purchaser of several units within Binghatti City, including a residence at Vision Iconic Tower.

The 70/30 payment structure and a defined Q3 2028 handover give buyers a clear medium-term framework, while one-bedroom pricing from AED 2.6 million places the entry point within reach of the branded-residence segment’s established range.

Potential buyers should evaluate final unit specifications, service charges, payment milestones and contractual delivery terms before making an investment decision. Future rental demand and capital appreciation are not guaranteed.

Frequently Asked Questions

Vision Iconic Tower FAQs